Welcome to the Hannover House Investor Relations Blog

Monday, August 31, 2015


Dear HHSE Friends & Followers - The Company is pleased to announce the Nationwide Theatrical partnership with East Side Story Films for the release of the youth-appeal, "DANCIN' IT'S ON" film coming up RIGHT AWAY!

In fact, to meet the Oct. 16 release date, we're already staffing-up and gearing up for the tremendous resource launch that this film will enjoy!

Financially, the deal is mutually beneficial:  East Side Story Films is providing for the P&A Releasing Costs;  HHSE will earn a sales fee from revenues, with no downside, no guarantee, and no contingent stock liability.  The film fits perfectly into the mid-October release window, which works with most of our key exhibition chains... and times out perfectly for the February Modular Resets of DVD and BluRay titles for Walmart, Best Buy and Target.

Stay tuned for more updates on the mega-release, that is HAPPENING RIGHT NOW for HHSE!

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Hannover House Pacts with East Side Story Films For October 16 Nationwide Theatrical Release of Youth-Appeal “DANCIN’ IT’S ON”

(Miami,  FL)  - Dance Superstars Witney Carson (2015 winner on “Dancing With the Stars”) and Chehon Wespi-Tschopp (“So You Think You Can Dance”) have been paired together both romantically and on the dance floor for the October 16 nationwide theatrical release of “Dancin’ It’s On”, a youth-appeal dance feature from producer-director David Winters (“West Side Story”, “Roller Boogie”, “The King Maker”). The film, which was shot primarily in Panama Beach City, Florida, won three awards earlier this year at the Widescreen Film and Music Video Festival in Miami and features an impressive cast of youth dancers and stars.  Other key cast members include Russell Ferguson (Grand Prize Winner of “So You Think You Can Dance?”), Jordan Clark (“The Next Step”), Comfort Fedoke (“Step Up: All In”), Tadd Gadduang (“High School Musical 3”) and “Glee” alums Matt Marr and Brandon Bryant.  “Dancin’ It’s On” will be released on October 16, and will appear on more than 600 screens in all of the top USA markets, through a theatrical releasing venture with independent distributor Hannover House, Inc. (OTC: HHSE).

The theatrical release venture for the film was negotiated by Executive Producer Bruce R. Lewin and David Winters on behalf of production company East Side Story Films, with Eric Parkinson, C.E.O. of Hannover House, Inc.  Winters and Parkinson worked together previously as partners in the indie home video label, A.I.P. Home Video, Inc. of Los Angeles, (1989 – 1991).  Hannover House will release the film through mainstream exhibition chains, with special effort to replicate specific theatre locations that performed well with comparable releases of “Step Up” and “Bring It On.” Key theatrical circuits serviced by Hannover House include (alphabetically) AMC, Arcangelo, Carmike, Cinemark (Century), Harkins, Malco, Marcus, National Amusements, Regal (Edwards / U.A.), and Santikos.

Hannover House will also be handling the ancillary markets distribution for the film, including home video, video-on-demand, subscription V.O.D. licensing and television.  The company has targeted February 2, 2016 as the home video street date for DVD, Blu-Ray and transactional video-on-demand placements.  Similar home video releases, such as “Step Up(Touchstone Home Entertainment) generated $51.8-million in domestic home video sales, according to industry tracking site, The-Numbers.com.

“We are extremely excited to be handling this release for David and his team,” said Eric Parkinson, C.E.O. of Hannover House.  “The mid-October theatrical release window fits perfectly into a major market opportunity, as well as satisfying corporate release goals for Hannover House, and perfectly sets-up the film for a major home video launch in February.  We’ve been seeking a major release for the fourth quarter, and are fortunate to be handling a title in the consistently successful genre of youth-oriented dance,” he continued.

SYNOPSIS:  This coming of age Dance Film, in the spirit of Dirty Dancing and High School Musical - is about two young lovers from different worlds who find a common bond in their love of dance, and who ultimately work together to win a major dance competition. Jennifer, a High School Junior from Beverly Hills, falls in love with the handsome young Ken, who works at her father’s Panama City Florida beach-front hotel. While preparing for the competition, they must overcome scheming dance partners, a meddling father and their own doubts in order for their love – and their chances at winning – to prevail. Featuring 2015 DANCING WITH THE STARS Champion WITNEY CARSON, alongside the impressive CHEHON WESPI-TSCHOPP (SO YOU THINK YOU CAN DANCE?) and a powerhouse cast of youth dancers and stars, DANCIN’ IT’S ON is the most intense, energetic and enjoyable dance film since STEP-UP!

Comparable Titles to "Dancin' It's On"

Box Office*
Home Video**
 Buena Vista/Disney
 Buena Vista/Disney
 Buena Vista/Disney
 Buena Vista/Disney
 Buena Vista/Disney
*    Box Office Grosses from BoxOfficeMojo.com
** Home Video Grosses from The-Numbers.com
     or from HomeMediaMagazine.com

This press release may contain certain forward-looking statements within the meaning of Sections 27A & 21E of the amended Securities and Exchange Acts of 1933-34, which are intended to be covered by the safe harbors created thereby. Although the company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, there can be no assurance that these statements included in this press release will prove accurate.

Wednesday, August 26, 2015

This is something cool, that only happens ONCE!

Good afternoon HHSE Friends & Followers.  Shipping NEW RELEASE DVDS to Walmart is nothing NEW for Hannover House.  So having FOUR titles shipping out today is not a big deal, and certainly not worthy of a press announcement.

But what we find to be VERY COOL is that these are the first shipments of products that were primarily manufactured IN-HOUSE with our new DVD and BluRay manufacturing and packaging lines.  "WEATHER STATION", and "GRIM" are shipping to on-line retailers and video wholesalers... "LAZARUS PAPERS" are for Walmart RE-ORDERS (it's FLYING off shelves!), and "ON ANGELS WINGS" is also set for Walmart, with a STREET DATE of next Tuesday, Sept. 1st!

GO HHSE!  Vertical integration, profit maximization, order efficiency and more!

"Reserve Shares" for HHSE are being eliminated, and Wyoming S.O.S. will be corrected

Good Morning HHSE Friends - we are informed that the Wyoming Secretary of State was contacted by ne'er-do-wells who were intellectually unable to grasp the concept of "Reserve Shares" and persuaded the S.O.S. listing for HHSE to be MODIFIED (??!! WOW!), to improperly designate shares that are NOT issued or NOT YET authorized to be issued, to instead be listed as immediately authorized.  Really. Someone. Contacted. The S.O.S. Office. They convinced them to modify a corporate filing. Seriously. This happened! There's a record of this interference.

Fortunately for the legitimate shareholders of HHSE, we now have some further, direct communications evidencing this interference and attempted sabotage - and as it deals with the State of Wyoming, there will be far greater criminal ramifications for interfering with corporate filings.

Previous interference that we have documented for the U.S. Attorney's office includes outreach to Hogan Taylor (auditors), ICM (Talent Agency) and to Annapurna Productions (T3K). We have identified five specific individuals that are part of a criminal cabal to manipulate OTC markets stocks. When HHSE refused to provide them with insider-trading information, they made a vendetta to try to "tank the stock." Frankly, they've been relentless and pretty damned good at it... which is their goal, in order to continue to extort and bully other OTC Markets companies into participating in their criminal scheme. HHSE has been frustrated at the speed at which the wheels-of-justice have been grinding. But we're told that the pieces are finally fully assembled to proceed legally.

Meanwhile, in order to clarify that these shares are NOT issued, and are unlikely to EVER actually become "authorized" - in order to fit into the tiny-little brain box of these idiots - HHSE will file an amended articles statement to specifically, clearly state that our authorized shares are 800-mm.  We'll make sure to use smaller words and to "write-slowly" (so that even really stupid people can understand what it means).

Geesh, these guys must really think that there's no consequence to their actions... let's test that belief.

FYI, there was nothing wrong with the HHSE filing, which transferred the ability to authorize new shares to our Transfer Agent under very special (and extraordinarily unlikely) circumstances. Corporations have the authority to increase or decrease their share structures all the time... and corporations also have the authority to appoint or assign certain powers and power-of-attorney to qualified third parties.  HHSE's corporate filing was reviewed by corporate counsel, S.E.C. counsel and the Wyoming Secretary of State before being published.  However, there's no longer a need for reserve shares, so the A/S can be more specifically clarified as being 800-mm, as stated.

Friday, August 21, 2015

Oops! Almost forgot: DARK AWAKENING will have full / national penetration at Walmart Stores!

Greetings HHSE Friends - Forgot to mention that "DARK AWAKENING" will be the first HHSE title to get full A, B and C-Store penetration into WALMART's nationwide, with the October 6th DVD/ BluRay date.  The title will ALSO be appearing in DVD format at TARGET stores, and in both DVD and BluRay formats for BEST BUY.  There is a discussion (but no commitment yet) for the DVD to be placed into the REDBOX KIOSKS.

The video packaging will be a variation on what we're calling the "Dark Girls" image - instead of the theatrical art which we have been calling "Creepy Bed."  This is because the image on a DVD box needs to work at a 9-inch size... whereas a movie poster is 41-inches tall, and more subtle imagery can still be effective.

Hey!  Here's a FUN IDEA.  Let's challenge shareholders to submit a SELFIE of themselves in a Walmart Store holding a DVD or BluRay of "DARK AWAKENING" for the street date promotion!  Apparently, purportedly, there's a small army of HHSE followers that frequent Walmart stores, so this SELFIE photo idea should be easy and fun!  To make it easier, we'll provide some PRIZES and some CLUES:

a).  WALMART is the name of a major retail chain in the USA and Canada (and throughout the world).  But don't travel internationally... just visit a Walmart store NEAR you!

b).  GO INTO THE WALMART Store and ask the greeter for directions to the VIDEO DEPARTMENT.  This is VERY IMPORTANT, because if you go to the VISION Department or LADIES CLOTHING area, you will NOT be successful in locating Hannover House and Medallion Releasing DVD and BluRay Titles.

c).  IN THE VIDEO DEPARTMENT - look for the shelving marked "NEW RELEASES."  This is also important, because HHSE and Medallion titles are not going to be in the sections marked "Televisions" or "Video Games."  Those are different products.  You're looking for DVD's and BluRays.

d).  SHOOT A SELFIE PHOTO - this is a slang term meaning "shoot a photo that shows your face in sufficient detail as to be clearly identifiable" - and it would help to "HOLD" the DVD or BluRay of "DARK AWAKENING" to show your friends that you definitely do know how to read English (those brats will QUIT teasing you about being unable to read or find your buttocks after you post this photographic proof!).

To collect your prize, send your selfie photo to:  HannoverPR@aol.com   From there, it will be properly rewarded!


HHSE DVD / BluRay products current on sale in more than 2,800 Walmarts and 1,200 Target Stores!

Greetings HHSE Friends - HHSE / Medallion products are currently carried in a total of 2,814 Walmarts and approx. 1200 Target Stores this week.  A few "new release" items from June placement already matured past their two-to-four week placement cycle... leaving Modular placements and budget bin items still on the shelves until the September modular reset and September New Release placements.  No single item from HHSE / Medallion is on sale at ALL A,B and C-category stores and Hometown Markets.  That usually requires a lot of theatrical momentum.  But we have a very good representation of stores in the Latino and Urban mix locations, along with key traffic "A" stores.  The item with the greatest store count this week at Walmart is ANTONIO AGUILAR COLECION, at 1,625 locations.  The item with the least number of store locations is GRAND CHAMPION at 266 locations (stores with especially high histories of selling family-appeal videos).

If time permits, we will ask one our HHSE staffers to try to consolidate the store placement report into a BLOG posting that won't take up 200+ pages.  The placement reports are per title, so there's a lot of redundancy if we were to cut and paste the gross reports.  A consolidated spreadsheet is definitely better, but will still result in a massively long blog post.  We cannot assure that this task can be completed in the next few days.

Cheers!  HHSE

How to actually MAKE MONEY releasing films to theatres!

Greetings HHSE Friends & Followers - BONOBOS is beginning its theatrical rollout today with special promotions in place by KUAF-RADIO and the Fayetteville Boys & Girls Clubs with our Walmart opening in N.W. Arkansas.

Some theatrical distributors skip opening a market like DMA #100 / N.W. Arkansas because they're not thinking past their own departmental priorities... and recognizing that WALMART and SAMS command a 50% market share of DVD and BluRay sales. But at HHSE we never ignore our key customers.  We know that it's important to have our films playing in N.W. Arkansas for the Walmart team to see and attend - to experience the film on the big-screen and with Dolby surround-sound impact!  Does this help our ancillary sales?  We think so - because on several occasions, titles that were previously a "pass" became "accepted" for Walmart... and titles that previously were "DVD Only" got upgraded to the more profitable BluRay format as additional shelf placements.

The opening of "BONOBOS: BACK TO THE WILD" at the AMC Fiesta 16 in Fayetteville is launching solid - currently the # 1 film in the multiplex.  We owe much of this momentum and success to the support of two local sponsors, KUAF Radio, and the Donald W. Reynolds / Fayetteville Boys and Girls Club - and their companion ticket promotions to encourage kids to attend.

"BONOBOS" will probably end up # 1 for the weekend amongst all films at that location... but don't be looking for some mega-impressive release announcement.  Why?  Because #1 at that particular theatre could be achieved with only $4,000 in ticket sales.  AMC is happy, HHSE is happy, but would some outside the industry recognize that this means that HHSE actually MADE MONEY?

We suspect that some non-industry outsiders look at a box office number purely by the GROSS generated, without taking into account the COST to achieve the gross.  For instance, "FANTASTIC FOUR" opened August 7 to a weekend gross of $25.6-Million Dollars.  Yaay, party, right?  $25-mm, Ka-Ching, right??  Wrong.  Why?  Because Fox (reportedly) spent over $32-million in Advertising, Promotion and releasing costs. Oh, some might say.  That shouldn't be a problem because after 12 days in the theatres, the film is now up to a gross of $45-mm.  Ka-Ching, now, right??  Wrong. Why?  Because the theatres keep 50% to 65% of the gross box office as the exhibitor's share of ticket sales (the lower percentages apply to Manhattan and L.A. central / westside... MOST of the rest of the country settles with the studio earning 40% to 45% - and bigger releases grossing over $5,000 per screen can be settled at 50% splits).  SO - Fox can expect to collect about 42% of the current grosses on "FANTASTIC FOUR" - or about $18.9-MM.  When compared to the $32-mm spent to RELEASE the film, it's NOT party-time at all in Century City.  Forget about the $100-mm investment in the film's PRODUCTION COSTS... I think many at Fox would be ecstatic just to recover the film's RELEASING investment!

So when you get a gross of $4,000 on a single screen with "BONOBOS" and you calculate that it cost HHSE about $1,000 in DCP and VPF costs, you can see that the film is actually generating "net overages" per theatre - positive (not negative) revenue.  That's good.  Not huge amounts, but not losses at all. What's even BETTER is that the true motivation for HHSE in releasing films on a limited theatrical basis is to prime the DVD / BluRay sales - as well as to qualify for the lucrative Netflix and Showtime licensing deals.

Sure, it would be exciting to have a movie gross $10-mm or more at theatres for Hannover House.  But if achieving that gross cost the company more than $4-mm in releasing costs, then the venture would be a losing proposition... and after having already invested $4-mm in such an experiment (with "TWELVE") our attitude is "let's make money" instead of "let's impress limited-knowledge, industry-outsiders with a big box office number at any cost."  That would be a stupid goal, with no benefit to HHSE. Instead, we're making money and doing it "under the radar" a few theatres at a time.  We're achieving our goal of profits and ancillary market enhancement.

"BONOBOS" will add 10-more markets on Sept. 4, and 10-more on Sept. 18.  Previous markets have been NEW YORK, WASHINGTON, DC, OKLAHOMA CITY, OMAHA, KANSAS CITY and PHOENIX.  Pittsburgh and St. Louis were moved to 9/4 (from this weekend).

Sunday, August 16, 2015

"The Algerian" continues to out-perform box office goals

Happy Sunday morning to our HHSE followers - in its second week of theatrical release, the politically charged thriller, "THE ALGERIAN" continues to exceed our forecasts for its theatrical release, and is once again performing amongst the top tier of studio releases in each exhibiting location.  We are encouraged by this result, and are contemplating our options for a more significant expansion of the release (beyond "just" the top 25 markets preferred for Showtime, Netflix and other ancillary licensors that prefer theatrically released programming).